Advertising Via the Northwest Herald

It didn’t hit me that I was missing a big part of local campaigns until I saw the front page of the Sunday Northwest Herald this afternoon.

There, small, but obnoxiously colored black on day glow orange, was a

Please remember to
Vote

on Tuesday, April 17

Aaron T.
Shepley
Mayor of Crystal Lake
Paid for by Citizens for Shepley

Now, by “obnoxiously colored,” I don’t mean to level an insult.

Campaign literature and signs are meant to be seen.

It they are not seen, it is wasted money.

This Shepley ad was not wasted money.

That led me to wonder what else had been slapped onto or slipped into the Northwest Herald.

I haven’t seen any articles.

Maybe the NW Herald doesn’t think candidates’ use of its profit making side is newsworthy.

I tracked down what mayoral challenger Lori Phelps inserted into the NW Herald last Tuesday and today.

I have reproduced it here.

If other candidate would like to scan and send their inserts, I would be happy to post them.

Remember, candidates, the campaign is not over until the polls close.

If you would like to read the text, clicking on the image will bring larger letters.


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