On the Declining Importance of Newspaper Endorsements

I was reflecting upon the declining importance of newspaper endorsements recently.

It not just that fewer people are reading newspapers.

And, for those who read the Chicago Tribune, the editorial page is, perhaps significantly, located after the obituary page.

Those reading newspaper content on the internet may be like me.

They may rarely look at the editorials that are posted.

And, if they don’t look, there’s no chance that they can even find out who is endorsed…

Unless the candidate endorsed lets them know.

Maybe I’m wrong. Maybe lots of people read the editorial when they go to read the letters to the editor.

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