More on the Moore Mailing

One can also compare not only the address side, but also the back side of the John Rossi for re-election post card with the back of the folded piece from Linda Moore.

Both pieces arrived at some homes Thursday in support of their respective candidacies for Grafton Township Supervisor.

I have done an extensive analysis of the Rossi’s card stock, black and white piece below. You can find the article here.

By looking at the two, you can see Rossi has a photo, while Moore doesn’t.

Rossi uses bigger type to urge people to vote. The left hand side is more eye-catching, I think. (You can click to enlarge both pieces.) The small type on both candidate’s pieces is large enough to read easily, but Rossi’s has less white space and white space makes whatever advertising you see easier to read.

Moore’s is on glossy paper and has splashes of red ink in headlines.

Moore continues her attack on Rossi’s having borrowed $3.5 million to build a new township hall on Haligus Road in Lake in the Hills.

What if someone put a second mortgage on
your home…without asking your permission?

the slanted red headline reads.

This is a reprise of an earlier pale yellow post card.

But the question gets more emphasis with its larger headlines.

Under the question is the following:

Your Grafton Township Supervisor and his township board have done something very close to that.

They have borrowed—in your name—$3.5 million to build a new township hall..in the middle of a recession…while spending $17,000 last year helping people in need with General Assistance.

You will have to pay back that $3.5 million—PLUS interest—with your property taxes.

If you want an elected official who will ask you opinion before you are put in debt…

Then in bigger print is the vote for Linda Moore pitch.

Something about the inside of the four-page 8½ by 11 piece later.


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