Found this on Halloween and it must be scary to the daily newspaper of record in McHenry County.
The Northwest Herald’s weekday circulation figures from the Audit Bureau of Circulation for the six months from April through September, 2009, fell by over 5%. Down 1,825 in sales daily.
Just under 33,000 for the weekdays, 35,000 for the Sunday edition.
Check out the difference in circulation yourself.
Circulation averages for the six months ended 9/30/2009
Circulation averages for the six months ended 3/31/2009
It’s lots better than the 29,000 16 years ago in 1993, as you can see below:
Wikepedia reports, however, “circulation of nearly 40,000” for the Northwest Herald.