WBBM Thinks Some Ads More Political Than Others

Over a two-day period, I heard two issue advocacy radio ads on WBBM.

One was preceded by a disclaimer saying it was a political ad.

The other wasn’t.

The one with the disclaimer, making it less likely that people would pay attention to it, in my opinion, was sponsored by the Illinois State Rifle Association. It was a membership pitch, but it also urged people to come to Springfield for the annual day of lobbying, March 10th.

The one without a disclaimer was paid for by the Illinois Trial Lawyers Association. It knocked back doctors and insurance companies and urged passage of legislation to more tightly regulate insurance companies.

Both groups are powerful state lobbies.

One is closely with Democrats and depends on money to work its will.

The other has closer ties to Republicans, but has much support among Downstate Democrats.

You get one guess which special interest group’s ad that WBBM News Radio 78 put the the political ad disclaimer in front of to catch my attention.

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Read an update here.


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