Northwest Herald Reports Weekday Circulation at 30,950

According to the Audit Bureau of Circulation, the Northwest Herald reports weekday circulation is  30,950.

A year ago, it was 32,934, 1,984 more.

The number of Sunday’s papers at the end of September, 2010, was pegged at almost 35,000–34,391 to be exact.

A year ago, that figure was 34,951, so it appears Sunday circulation has increased somewhat.

Daily circulation in September, 1993, was 29,095.

The 2009 population estimate for McHenry County was 320,961. In 1990, it was 183,241, according to the U.S. Census Bureau. McHenry County population grew 75% from 1990 to 2009.


Northwest Herald Reports Weekday Circulation at 30,950 — 2 Comments

  1. It costs a bunch of bucks to do the papers in this tight economy. Unless the coupons get used there isn’t an offset to the expense. Even though it’s nice to get papers delivered, a lot of folks no longer find it “convenient” to step out in the rain and snow to pick up a soggy bag of news. The joy of reading isn’t what it used to be. And unfortunately, papers hang around and mess up a house. That was then and this is now.

    Toss in the access to news online, comics online, cable and the fact that even local papers can be VERY biased politically – well, there you go.

    The old gray mare (papers of the past) ain’t what she used to be.

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