“Broader brand awareness of MCC” is the goal of $29,400 of advertising on Crystal Lake’s FM radio station.
President Vicky Smith’s memo says it’s part of “My MCC’s” branding campaign.
Fits right into the “influenc[ing] the public perception of the college.”
“Community outreach,” as another part of the memo accurately describes it.
More listenership than WGN, WBBM, WLS and WXRT.