I listen to NPR, but only when I get out of range of Chicago’s WBEZ do I switch to the NIU station in DeKalb. I have to be pretty close to Rockford not to be able to hear WBEZ.
Now comes word in the McHenry County College Board meeting packet for Thursday night’s meeting the following information:
405 radio ads will be purchased for $10,620 from WNIU. They will run over a 45-week period. There are other benefits in the package as well.
The goal is to create “positive brand awareness,” “to positively influenc(e) the public perception of the college, a key marketing objective for FY 2012.”
Unlike the memo recommending that $29,400 be spent on radio ads at Star 105.5, the memo concerning the DeKalb public radio station has not listening audience numbers.
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If you listen to public radio, please tell readers in a comment below to which station you listen.