When I was writing the article on the Friday radio ad for Newt Gingrich that I heard, I asked Illinois Coordinator Nick Provenzano if he could get me its text.
Turns out he doesn’t have access, but he sent the following update on the Illinois Gingrich campaign:
The campaign has been here for weeks. I’ve hosted several Newt staffers here in Illinois over the last two months. We are on conference calls continuously with the National political directors.
We have hundreds on volunteers working through an exclusive social network system call “Newt’s Network”.This Newt’s Network is the platform to attract and leverage our volunteers into activists.
Illinois volunteers have made hundreds of calls from home into South Carolina through the “Make the Call” element of Newt’s Network.
Each volunteer has a dashboard that provides a list of activities available for immediate and measurable impact on the campaign.
For each activity completed points are awarded and a state and national tote board tracks their achievements and show their ranking among other volunteers.
Volunteers sign into their facebook and twitter accounts through “Newt’s Network” so that they can re-post and re-tweet key messages that they think will be effective with their personal network.
This single click posting is a very powerful way to reach exponentially greater numbers of voters.
Think about the concept of I tell 10 people and they tell 10 people etc. etc.
But now we have the tools to communicate in seconds to thousands!
This is the new 21st Century Presidential Campaign and Newt is at the forefront of this style of campaigning.
We know TV and Radio will have their traditional role but leveraging that investment against a network of volunteers reaching thousands with Newt’s message is the real key.
Illinois Political Director