Here’s a campaign technique I have seen no other candidate be bold enough to merchandise except through word of mouth.
Running against the Northwest Herald.
I have written previously about what Mary Alger is doing in relationship with her sign saying, “Not endorsed by the Northwest Herald.”
Now she is sending out a postcard with that same message:
While I was delivering campaign literature for all the District 2 County Board candidates in my precinct Sunday, I noticed all sorts of Northwest Heralds in plastic bags at the end of driveways.
In the other article, I pointed out that under one-third of the households in McHenry County subscribe to the Northwest Herald. I think sample copies were in more than one-third of the driveways of the homes I visited Sunday.
In any event, it’s an interesting approach. It would probably work if the McHenry County Board were elected on a proportional representation basis, but without the opportunity to cast the type of weighted vote allowed in a proportional representation election, I decline to make a prediction.
The address side of the post card follows:
Here is her web site.