Every campaign that is doing direct mail needs a “closer” piece.
The mailing must tell why people should vote for the candidate.
Nick Provenzano does so in this mailing.
The theme of District 3 McHenry County Board member Nick Provenzano’s Saturday mailing is that he is a “watchdog.”
You can see that clearly on the address side:
The other side reprises endorsements, including that of Congressman Randy Hultgren, for whom he is a campaign field director:
Provenzano lists his accomplishments on the back side:
- Voted against the County levy tax increase and the 2012 budget
- Opposed pay raises for County officials and employees
- Worked with economic development organizations to improve transportation infrastructure
- Sponsored Whistle Blowing & Ethics Ordinance
Note that Provenzano thinks, as do I, as did the Northwest Herald emphasize in stories on each district, that the County Board votes for incumbents is the most important issue.
In case you would like to check how incumbents in your area voted, here is the McHenry County Blog story. Look at both votes. Some members switched sides.