If you lived in the 52nd State Rep. District and you were on the target list for State Rep. candidates Dave McSweeney (R-Barrington Hills) and Dee Beaubien (Ind.-Madigan), you would be receiving 2-3 mailings a week from both candidates.
Saturday, each candidate’s latest oversized post card got delivered.
Let’s look at Beaubien’s first. (I find them more reader-friendly than I do the McSweeney ones.)
The back of Beaubien’s piece is below:
The pension theme makes me wonder if Dee Beaubien has turned down her late husband’s pension.
Now let’s compare the Democrats post card with that of Republican David McSweeney.
As these pieces make their way to the garbage can, which do you think make the biggest impression?
What was that impression?
There are foot notes, but the print is as small as that on Beaubien’s pieces identifying their sender as the Illinois Democratic Party.
Compare the back of McSweeney’s piece to the back of Beaubien’s.
As these pieces make their way to the garbage can, what impression might stick with voters?