Message of the Day – A Newspaper Ad on Inauguration Day

When I pulled my Chicago Tribune out of the plastic bag and put it on the kitchen counter, you see what I saw:

Above the fold, the Tribune ad says, "Are you better off."  Below the fold, the message continues, " than you were 4 million years ago?"

Above the fold, the Tribune ad says, “Are you better off.” Below the fold, the message continues, “than you were 4 million years ago? – The Croods”

From my point of view, this is where ads are placed to interfere with my reading the front page. Usually I just rip them off.

This time my political antennae went up as I read the first part of President Ronald Reagan’s famous TV debate question:

“Are you better off now

Why would that be on the front page of the Tribune the day for President Barack Obama’s second Inauguration Ceremony?

As I turned the paper over, I read the rest of the question:

than you were 4 million years ago?”

Down at the bottom in much, much smaller type was “The Croods.”

Turns out it has nothing to do with Obama, but is promoting a movie called “The Croods” coming out on March 22nd.

The inside of the wrap around ad for "The Croods."

The inside of the wrap around ad for the upcoming Dreamworks’ movie, “The Croods.”


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