On page five of Sunday’s Northwest Herald was the first of what must be at least several ads for GOP candidates paid for by the McHenry County Republican Party.
It features gubernatorial candidate Bruce Rauner and Sheriff’s candidate Bill Prim. You can see most of the half page color ad below. On the right hand side of the page were the names of all the Republican candidates on the ballot.
About 30% of the households in McHenry County receive the NWH.
= = = = =
It seems to me that Steve Reick’s candidacy should have been featured as well. Maybe that will appear in a future ad.
The Herald does offer zoned advertising, although with the way legislative districts are drawn, the zones would be hard to match the districts.
Guess that means the GOP could also feature County Board districts were Democrats are running. There are four Democrats on the ballot covering all of the densely populated part of the County but Crystal Lake south of Crystal Lake Avenue and northern Lake in the Hills.