When I was running for Governor against Rod Blagojevich and Jim Ryan, we subscribed to a media watching service.
Besides sending newspaper clippings, the service noted television appearances and placed a value on them.
Donald Trump, for instance, is buying no TV ads that I know of.
The value of his free time on TV news is probably more than Jeb Bush spent on TV ads.
I remember thinking that State Rep. George Lindberg started appearing on Chicago television, he had made the big time.
Same with Jack Franks.
After two terms in the Illinois House, Lindberg went on to be elected Illinois’ first State Comptroller.
Franks is within two years of the twenty years needed to max out on a General Assembly pension.
So, when I see Chris Covelli, a young man running for Republican Precinct Committeeman for the first time (Algonquin 55 in Cary) show up regularly on Chicago television as a spokesman for the Lake County Sheriff’s Department, I observe that he is building name identification that money can’t buy.
Correction: Money from Dan Proft’s Liberty Principles Political Action Committee is buying a lot of name identification time for Allen Skillicorn on Chicago TV:
- $60,070 on ABC-TV
- $51,000 on WGN-TV