Jack Franks is running a two-tied campaign for McHenry County Board Chairman against Republican Mike Walkup.
Most important is the BIG LIE level.
That’s the level that casual voters will see.
It is aimed at low information voters, that is, those who know very little about property taxes, except that their bill is too high.
“Cut 10” to them means (and I am certain it is meant for them to infer) that Jack Franks will cut their total real estate tax bill by 10%.
To more sophisticated audiences, such as editorial boards of newspapers, Franks talks about cutting McHenry County government’s tax levy by 10%.
From experience, we know that the County real estate tax take can be reduced.
Franks’ opponent Mike Walkup led the successful fight to cut it by $3 million last year.
That property tax cut from $79 million to $76 million was a 3.6% decrease.
Not 10% as Franks says he will do, but significant nonetheless.
And that 3.6% is not a promise that may prove empty.
It has already occurred.
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I wonder what is new at LyingJackFranks.com.