It’s OK if a newspaper trashes a public official.
That has happened to Algonquin Township Road Commissioner Andrew Gasser more than a few time in the Northwest Herald.
Yet, negative publicity was never levied at his predecessor Bob Miller while he was in office, despite oodles of purchases that didn’t pass the smell test.
But politicians are advised not to criticize the press.
“Don’t criticize someone who buys ink by the barrel” is the cliche.
McHenry County Tea Party leader Mary Alger broke that rule in her unsuccessful run for the Republican nomination for County Board District 3 in 2012, a you can see below:
Friday, Gasser decided to continue his attack on the credibility of the Northwest Herald:
He put up a message on his Route 14 sign saying, “The Northworst Herald Is Fake News.”
How does that compare to the NWH’s circulation?
Hard to tell.
Several years ago the NWH stopped reporting its circulation figures to the Audit Bureau of Circulation.
It also stopped mailing the paper, which required circulation figures to be stated annually to the Post Office.
Here’s what I found when I Googled the Northwest Herald Friday:
On 10/25/17 advertising company USSPI listed NWH circulation as 21,440 daily ROP (Run of Paper ads) and 23, 774 Sunday ROP on Sundays.
The same source reported on 10/3/16 the NWH had 25,453 daily “Run or Paper” circulation.
Saturday, the NWH again featured Gasser on its front page:
Wish I could show you the message the NWH ran on the bib billboard closest to the Township Hall.
It said, “We’re slanted.” I am sure those who designed the campaign to re-brand the old Crystal Lake Herald meant that the paper was slanted toward covering local news, but others at the time talked about different interpretations.