Thursday, a positive piece of mail came from Congressman Peter Roskam.
The typical strategy of campaigns is to run a positive introduction message, then go negative on one’s opponent, finally, returning to a positive message.
There was no way I could keep up with the negative mailers against Democrat Sean Casten.
There were pretty much print versions of Roskam’s negative television ads.
What struck me the most about the closing positive piece was how very small the printed message on its back is.
Not a chance.