As shared in yesterday’s article about the end of September and then report cards for IL-14 congressional candidates in the form of Federal Election Commission (FEC) campaign disclosure reports revealing the fundraising results and the receptiveness of each candidate’s message and viability to voters and donors, State Senator Sue Rezin has a fundraiser scheduled for Sunday in her hometown of Morris, per this mailer hitting the streets this week.
The invite and reply-device is below:
The event is playing off of Rezin’s farming roots, which she shared in a recent interview at the Sandwich Fair on September 6 (link below for 6 1/2 minutes interview) where she emphasized her experience on agriculture issues.
The invitation being sent via U.S. Mail is a combined fundraiser invite and introductory letter from Rezin. Included in her bio is her electoral history beginning with her successful 1990s election to the Nettle Creek Community Consolidated School District #24C school board, and emphasizes her being battle-tested in multiple tier-one races at the state level including her state representative victory in 2010 flipping the House district, and her three successful races for state senate (2012, 2014, 2018):
COMMENTARY on the mailer: An effective first mailer introducing herself directly to the voters, and offline from the internet. Voters and prospective donors have the opportunity to respond with a contribution, whether they plan to attend the fundraiser or not.
Since the event is a small dollar event, affordable for families, but gives donors the opportunity to contribute larger amounts if they choose.
Given IL-14 is both suburban and rural, she is emphasizing her rural roots while demonstrating she can represent suburbanites in IL-14 in Congress given her experience growing up in rural Illinois, being a wife, a mom raising four children to adulthood, small business owner, school board member and state senator, showing her life experiences has prepared her for Congress.
- Sandwich Fair 9/6/19 Interview (on mp3): https://www.dropbox.com/s/0ebxc9wl224x0yd/38th