Yesterday, Part 1 of Catalina Lauf covered her key strengths of her candidacy to be the Republican nominee in the 14th congressional district.
Currently, if one was to use the National Football League (NFL) as an analogy, the congressional campaigns are in a “preseason” time.
Petitions haven’t even been filed and the primary campaign season won’t begin in earnest until after the first of the year after the Holidays.
So using the context of the preseason, today, we will begin to examine Lauf’s opportunities which her campaign is encouraged to assess and correct and voters are encouraged to hold Lauf’s campaign accountable once the campaign begins in earnest.
As McHenry County Blog observes, there are three significant opportunities which Lauf’s campaign needs to address in order to not only convince Republican primary voters she’s the best candidate to face Lauren Underwood a year from tomorrow, but also to be seen by general election voters as the best candidate if she wins the primary.
The opportunities are:
- Complete the Message
- What Evangelical Christians Want to Know
- Help Voters Overcome Their Fears
Complete the Message
As discussed in Part 1 and in an article published on October 16 that included a video by author and business consultant Simon Sinek, Lauf’s campaign and its early success is attributed to its messaging, and in particular, her “Start with Why”.
Her message is a start, it is also incomplete. Sinek’s outline starts with “why”, it doesn’t end with “why”, and this is where Lauf needs to fill in some blanks about her candidacy.
If the Sinek video was viewed from the October 16 article, this diagram will be familiar:
We already know Lauf’s “Why”: “An unapologetic love for our country”
We’ve seen some of the “How”:
- “Heartland” video released August 22
- Between $1 to $1.5 million in earned media through print media, radio and TV across the country
- Social media engagement
- Campaign appearances to communicate her “Why” message
Much of the How will be revealed through the course of the campaign between now and March 17, including TV advertising and other videos which likely haven’t been storyboarded yet, let alone filmed.
It’s the “What” where Lauf’s campaign needs to fill, let alone polish. We’ve shared quite a few results previously including fundraising, social media follows and other things.
But one of the Whats that Lauf, and all of the candidates, have been unclear are their positions on the issues. Not only that, but do the candidates have a good grasp on the issues taking place in the Democratic-controlled House and Lauren Underwood’s record?
With the exception of Jerry Evans, Lauf has done more on the issues than the other top tier candidates. McHenry County Blog has been saying for months all the candidates need to get their detailed positions on the issues in front of voters.
And discerning voters want accuracy about the issues and what is going on in Congress, too. Lauf has tried, and as previously written, Lauf needs polish. Here’s an example.
Late Thursday night, Lauf’s campaign released her response to the October 31 impeachment process vote in the House on Instagram.
A higher quality copy of the video was released Friday by midday through her campaign’s Facebook page. Here is the video:
Lauf’s reaction to impeachment and Lauren Underwood’s part speaks for itself.
And she nails it on the party politics.
It’s when she brought up other issues Congress needs to be working is where discernment is needed.
She brought up the following, and will identify where she was inaccurate:
- “USMCA” — The replacement for NAFTA and Lauf’s call out is accurate
- “NDAA” — National Defense Authorization Act for Fiscal Year 2020
- The House passed NDAA through H.R. 2500 on July 17
- The Senate passed NDAA through S. 1790 around the same time
- A House / Senate Conference Committee is working to resolve differences
- Lauren Underwood is a member of the House conferees for Homeland Security
- Senate took procedural votes in late September
- Since October recess ended October 16, status unknown in past 3 weeks
- “A Budget Coming Up Here” — the Fiscal Year 2020 Budget
- Speaker Pelosi and Trump Administration reach budget deal for FY2020 and FY2021 in late July
- The House, with Underwood’s vote, passed all of its budget appropriations bills by July 17, with H.R. 2500 being the last one
- The Bipartisan Budget Act, H.R. 3877
- Passed the House on July 25
- Passed the Senate on August 1
- Signed into Law on August 2
- While the Bipartisan Budget Act is law, the appropriations bills that fund the government are in the Republican-controlled Senate with the exception of NDAA which is in House-Senate Conference Committee
- H.R. 4378 Continuing Resolution passed both House & Senate and signed into law before end of September to prevent government shutdown
- “Drug Pricing”
Now one doesn’t expect someone to go into minutiae on issues like the list highlighted above in a 1 minute video. That said, saying the House Democrats aren’t getting things done is not accurate, when there is progress being made on NDAA, the budget and other issues.
It’s “what” the House Democrats are getting done, in addition to the impeachment, is where Lauf can and should polish her complete message and include how to reverse their “what” with ones of her own grounded from her core “why” message.
Let’s look at an example. In addition to impeachment, here are some of the other partisan legislation the House Democrats have passed this year:
|Bill #||Description||GOP Support|
|H.R. 1||The For the People Act||0|
|H.R. 1500||Consumers First Act||0|
|H.R. 1815||SEC Disclosure Effectiveness Testing Act||0|
|H.R. 4617||Stopping Harmful Interference in Elections for a Lasting Democracy (SHIELD) Act||0|
|H.R. 2203||Homeland Security Improvement Act||0|
|H.R. 1644||Save the Internet Act||1|
|H.R. 2722||Securing America’s Federal Election Act||1|
|H.R. 3239||Responding to the Humanitarian Situation at the Border||1|
|H.R. 1423||FAIR (Forced Arbitration Injustice Repeal) Act||2|
|H.R. 3525||U.S. Border Patrol Medical Screening Standards Act||2|
|H.R. 3624||Outsourcing Accountability Act||2|
|H.R. 1112||Enhanced Background Checks Act||3|
|H.R. 582||Raise the Wage Act||3|
|H.R. 9||Climate Action Now act||3|
|H.R. 1146||Blocking Drilling in Coastal Communities and ANWR||4|
|H.R. 823||Colorado Outdoor Recreation and Economy Act||5|
|H.R. 987||Protecting Access to Affordable Health Care, Lowering Rx Drug Prices||5|
|H.R. 6||American Dream and Promise Act||7|
|H.R. 7||Paycheck Fairness Act||7|
|H.R. 5||Equality Act||8|
|H.R. 8||Bipartisan Background Checks Act||8|
But looking at that list of bills the Democrats have passed with little to no Republican support, would a valid “what” message Lauf might use to complement her “why” message be:
“I have an unapologetic love for our country and that includes we work together cooperatively to solve the challenges facing our nation.
“Lauren Underwood votes with Speaker Nancy Pelosi while representing us in Congress
“The House Democrats, led by Pelosi have passed multiple pieces of legislation with little and in some cases no Republican support.
“And Underwood calls that ‘bipartisan’.
“Democratic socialists like AOC don’t believe in cooperation. They believe bipartisan incrementalism is weak and believe in socialism and government control.
“A ‘my way or the highway’ approach.
“That’s not what our country is about.
“It’s time to bring the love of our country to Washington and work together to solve problems including taxes and spending, healthcare, immigration and everything else.
“Here’s what I’ll do….”.
We’re confident her campaign will polish its complete message, remove any inaccuracies and offer her candidacy as a product that resonates with most voters who also share the value of the unapologetic love for our country.
And in case you missed it, this early September interview between Lauren Underwood and the Daily Herald editorial board should show not only the blatant party politics, but the lie, Underwood tells about what is going in in Washington.
Particularly when it comes to “majority of support”.
While listening, when you get to the 1:15 mark, she is going to rattle off legislation the House has passed and says they “…obviously have a majority of support…”
The Paris Climate reference is H.R. 9, the universal background checks are H.R. 8 and H.R. 1112, and those 3 bills are on the list above.
The truth, they are the result of “party politics”.
The only “majority of support” that legislation has is Democrat.
For Lauf and all candidates, be honest when discussing issues, and do not become another Underwood.
Tomorrow, Part 2b will continue Lauf’s opportunities.
- McHenry County Blog “IL-14: Lauren Underwood Claiming Mitch McConnell Will Only Pass Legislation by Unanimous Consent is FALSE!”: http://mchenrycountyblog.com/2019/09/06/il-14-lauren-underwood-claiming-mitch-mcconnell-will-only-pass-legislation-by-unanimous-consent-is-false