Clearly Addressing an Opportunity, Two Republican Candidates Work to Build Their Social Media Presence
After being trounced by Republican congressional candidate Catalina Lauf on social media, two of her opponents actively address the gap.
And while Lauf crossed the 30,000 followers barrier early yesterday morning, candidates James Marter and Jerry Evans respective campaigns have seen a surge in Twitter followers in the past week, as these metrics attest:
- Jerry Evans has seen 765% growth in Twitter followers since Monday morning
- James Marter has seen 241% growth in Twitter followers since Monday morning
- Catalina Lauf still holds a commanding lead, and her tens of thousands reflects 7% growth since Monday
- Lauf’s metrics were taken before her two sets of tweets on the 2nd amendment
- Lauf continues to see modest growth in Facebook and Instagram follows
The grid below compares the number of followers from very early Monday morning, 11/25, through mid-morning 11/29:
|Twitter % Change||Twitter 11/25|
As has been pointed out multiple times through comments here on McHenry County Blog, there is a significant number of these followers who are not in-district, let alone in-state.
But as Lauf is doing through her fundraising as reported by the Northwest Herald earlier this week, raising money from out-of-state donors will help a candidate get their message out to in-district residents.
With just over a month to go in the 4th quarter Federal Elections Commission campaign disclosure reporting period, remains to be seen if both Marter or Evans can capitalize on their expanded followers and successfully solicit contributions through online giving.