While some locally think social media metrics will not make a difference in the 14th district congressional primary in the 7-candidates field, the number of social media followers is a metric one can use to determine support and opportunities for online fundraising.
Two candidates, James Marter and Jerry Evans, took constructive steps to address a deficiency over the long Thanksgiving holiday weekend, and when the calendar turned to December, here is the complete end of November snapshot of the results:
While Catalina Lauf is still the undisputed leader in social media followers, James Marter has elevated his Twitter followers from the 4th highest, to the 2nd highest with the efforts his campaign did over the holiday weekend.
Marter surpassed both Ted Gradel and Jim Oberweis on Twitter followers, and has grown his followers 4 times over what he had middle of last week.
Jerry Evans grew his Twitter following 10 times and surpassed both Sue Rezin and Ted Gradel.
And addressing something said in the comments, no one is using a pre-paid BOT service to artificially grow their social media followers counts.
After beginning to observe the spike in Marter’s and Evans’ followers, it was confirmed Marter’s and Evans’ spike was organic and natural, just as Sue Rezin’s Facebook and Catalina Lauf’s Twitter and Instagram spikes earlier in the year were organic and natural.
What does all of this mean in the bigger picture? These increased followers offers an additional mechanism to reach voters in district, and potential campaign donors whether they live in district or not.
James Marter Fundraiser Thursday
Now that the calendar has turned to December, the congressional candidates enter the final month of 4th quarter fundraising.
James Marter’s campaign is holding a Meet & Greet fundraiser in western St. Charles this coming Thursday from 5:30-8:30PM.
After the end of the year, all candidates will need to file their Federal Election Commission campaign disclosure reports by January 15.
The 4th quarter reports will be the last chance to see which campaigns, financially, will be able to afford to compete for Republican primary voters when the campaign begins in earnest in late January through March 17.
More information about Marter’s Thursday event can be found at this link in Eventbrite: