Most visible sign to date the 14th is competitive and Lauren Underwood is in trouble and $560K to indirectly help fight back
Tuesday morning, the House Majority super PAC, the Democrat version of the Congressional Leadership Fund and funded by George Soros, announced it was spending an Independent Expenditure (IE) of $560,000 in opposition to Republican congressional candidate Jim Oberweis.
This is the super PAC’s first spending this year in the 14th district, and displays concerns over internal polling showing the race between Oberweis and freshman Congresswoman Lauren Underwood is close.
Per the statement this morning from House Majority super PAC:
“House Majority PAC is launching its first ad in Illinois’ 14th District, detailing all the important health care policies that Jim Oberweis has said he’s against.
“Illinois families elected Lauren Underwood because they wanted to expand access to affordable health care, and Jim Oberweis has made it clear he’d make it harder for families with preexisting conditions to get coverage and he would eliminate the All Kids health insurance program.”House Majority PAC statement 10/20/20
The 30 second TV ad on broadcast TV is titled “Against”:
COMMENTARY: Most visible sign yet the 14th district is close. Make no mistake, Jim Oberweis can win this race.
Late last week, Geneva-based political consultant and fellow blogger Jeff N. Ward, accurately predicted Underwood’s messaging was astray, first without firmly and wholeheartedly condemning violence, including rioting and looting at the Chicago Sun-Times editorial board interview on September 3.
He also said the following about Underwood:
“Her categorically poor messaging is particularly distressing considering the Underwood ground game is one of the very best!
“Sadly, she’s bound and determined to prove that ‘there’s just one way to win an election, and a thousand ways to lose it.’
“It’s kinda like being the fastest sprinter on the planet who never made it to the Olympics because they harbored a strange propensity to run into the nearest wall.
“And I had high re-electoral hopes for her, too! Her initial TV commercial clearly indicated her team finally understood they had to appeal to receptive female Republican Illinois 14th Congressional District voters to win. How difficult could it be to out-message a badly damaged and perennially poor candidate like Jim Oberweis – especially when it comes to women!
“But because they lack that keen perception of the obvious, her campaign consented to a series of pro teacher union mailers that will most certainly cost her votes in that Republican district. To make matters worse, those mailers only went to teachers! Anyone with half a brain knows that no self-respecting (mostly female) educator would be caught dead voting for the likes of my good friend Jim!
“So, now the opposition can attack her for being bought and sold by the unions at time when Illinois’ deepening fiscal abyss is primarily the result of union pensions.”Jeff N. Ward, 10/14/20, “Campaign Lesson #6: Messaging is Paramount”
But make no mistake. Underwood’s honesty, or lack of it, has caught up to her. Her half-hearted statements saying violence should not be used to resolve problems have mainstream voters in the 14th district seeing through her.
So in the last two weeks, and I just viewed the “Against” ad for the first time during the 5PM local news on WLS-TV along with Underwood’s “Darcy” positive ad, the stakes have gone up and Oberweis can win and flip the seat in two weeks.
UPDATE: Oberweis Campaign Responds to House Majority super PAC IE
“The big takeaway here is that Lauren Underwood is clearly in trouble.
“Her campaign has outraised and outspent the Jim Oberweis campaign by a wide margin but apparently it is not enough to close the deal with the voters she has represented for nearly two years.
“It is another example of how out of touch with this district she is.
“Voters do not want a Nancy Pelosi disciple. They want real independence and real leadership in Washington.
“There cannot be any doubt that Lauren Underwood is bought and paid for by Nancy Pelosi which is bad news for her because voters will not let Nancy Pelosi buy this district.”Jim Oberweis Campaign Spox, 10/20/20 in response to House Majority super PAC Independent Expenditure