Loading a commercial shotgun, Oberweis’ final media buy features community work and “Clear Choices”
Saturday (Oct. 24) morning, 14th congressional district Republican candidate Jim Oberweis released two commercials, both TV-ready for the final 10 days leading to Election Day through social media.
Released through Oberweis’ campaign Facebook and Twitter timelines, first ad is “Clear Choices”:
The second commercial, titled “Blessed”, is a testimonial from Pastor Corey Brooks of New Beginnings Church in Chicago, and founder of Project H.O.O.D.
COMMENTARY: The Oberweis campaign’s use of subtlety quite effective. Continuing the 2020 fall campaign’s branding established in the “Beautiful Protests” TV ad last month, both commercials reference rioting and looting.
The “Blessed” ad begins with Pastor Corey Brooks saying:
“We are here because of the rioting and looting that has caused so many issues…”
The “Clear Choices” ad, Oberweis ups the ante on Congresswoman Lauren Underwood (D, IL-14) and her previous half-hearted condemnation of “rioting and looting” by saying:
“If you agree that those responsible for rioting and looting should be locked up, not bailed out.”
The bulletpoint reads “Prosecute Rioters & Looters” which is a reference to both Democrat presidential nominee Joe Biden’s and House Speaker Nancy Pelosi’s respective public statements that people responsible for rioting and looting should be prosecuted.
Oberweis continues to drive home the message begun last month of Underwood being out-of-touch with mainstream voters in the 14th district.
Also, there is a bit of irony with Oberweis’ “Clear Choices” ad with Underwood’s TV campaign. Underwood tries to appeal to supporters of President Trump with her misleading statements about portions of her bills becoming law through omnibus legislation signed by President Trump.
Oberweis expands on the President’s message of “Law & Order” while using both Biden’s and Pelosi’s statements of lawlessness needing to be prosecuted, which is a stance on rioting and looting Underwood has not, to-date, made publicly.
Should be effective, just as Oberweis’ “Beautiful Protests” ad has been this fall.
So what do you think? Please let us all know in comments and rate these two commercials.