IL-14: Jim Oberweis Releases Two Commercials for Home Stretch

Jim Oberweis

Loading a commercial shotgun, Oberweis’ final media buy features community work and “Clear Choices”

Saturday (Oct. 24) morning, 14th congressional district Republican candidate Jim Oberweis released two commercials, both TV-ready for the final 10 days leading to Election Day through social media.

Released through Oberweis’ campaign Facebook and Twitter timelines, first ad is “Clear Choices”:

The second commercial, titled “Blessed”, is a testimonial from Pastor Corey Brooks of New Beginnings Church in Chicago, and founder of Project H.O.O.D.

COMMENTARY: The Oberweis campaign’s use of subtlety quite effective. Continuing the 2020 fall campaign’s branding established in the “Beautiful Protests” TV ad last month, both commercials reference rioting and looting.

The “Blessed” ad begins with Pastor Corey Brooks saying:

“We are here because of the rioting and looting that has caused so many issues…”

The “Clear Choices” ad, Oberweis ups the ante on Congresswoman Lauren Underwood (D, IL-14) and her previous half-hearted condemnation of “rioting and looting” by saying:

“If you agree that those responsible for rioting and looting should be locked up, not bailed out.”

The bulletpoint reads “Prosecute Rioters & Looters” which is a reference to both Democrat presidential nominee Joe Biden’s and House Speaker Nancy Pelosi’s respective public statements that people responsible for rioting and looting should be prosecuted.

Oberweis continues to drive home the message begun last month of Underwood being out-of-touch with mainstream voters in the 14th district.

Also, there is a bit of irony with Oberweis’ “Clear Choices” ad with Underwood’s TV campaign. Underwood tries to appeal to supporters of President Trump with her misleading statements about portions of her bills becoming law through omnibus legislation signed by President Trump.

Oberweis expands on the President’s message of “Law & Order” while using both Biden’s and Pelosi’s statements of lawlessness needing to be prosecuted, which is a stance on rioting and looting Underwood has not, to-date, made publicly.

Should be effective, just as Oberweis’ “Beautiful Protests” ad has been this fall.

So what do you think? Please let us all know in comments and rate these two commercials.


IL-14: Jim Oberweis Releases Two Commercials for Home Stretch — 13 Comments

  1. I asked an English teacher friend of mine to review this article without indicating where I found it or who wrote it. Below are her comments:

    The first sentence should begin with the word “On” and the date should follow a comma rather than being inside parentheses: “On Saturday morning, October 24, … “. In the same sentence, “Congressional District” should be capitalized. There should be a comma after “TV-ready”. Small numbers such as “ten” are preferred as text rather than as numerals. The clause “leading to Election Day through social media” is misplaced as the commercials will be used on social media but are not leading to Election Day. A better structure would be: “released two TV-ready commercials to be used on social media for the final ten days of the campaign.”

    In the second paragraph, the word “the” should be placed before Oberweis, there should be no apostrophe after the name Oberweis, there should be an apostrophe-s ( ‘s ) after the word “campaign”, and the word “the” should be placed before “first ad”.

    Even with this change, the sentence is unclear. How is the campaign releasing ads through a timeline, or timelines, plural?

    A better structure would be: Distributed by the Oberweis campaign to Facebook and Twitter, the first ad is “Clear Choices”.

    In the first sentence of the “Commentary” paragraph, the word “is” should be inserted before the word “quite”.

    Two paragraphs later, the word “In” should begin the sentence: “In the ‘Clear Choices’ ad…. ”

    In the next paragraph, “bulletpoint” is two words, not one.

    Two paragraphs later, “District” should be capitalized.

    In the next paragraph, the phrase “there is a bit of irony WITH Oberweis’ “Clear Choices” ad WITH Underwood’s TV campaign” is ungrammatical, and the sentence that follows does not explain the irony.

    If a student submitted this in my class, I would give it a C- because of the grammar errors and the lack of clarity.

  2. Learned a long time ago, when someone goes after my grammar, or in recent years, the number of my social media followers, it’s a dead giveaway they cannot debate the content.

    Funny, the so-called “English teacher friend” on a Saturday afternoon (article posted, 1:42PM CDT) was available and gave their critique within a span of 5 1/2 hours. Guess someone didn’t have anything better to do.

    And I thought my writing didn’t amount to much. It cost someone, or two, a few hours of their time on a beautiful autumn afternoon.

    I stopped writing for grades decades ago.

    Nice try, now go after the content (and if it was really unclear, Cal would have told me).

  3. Paul Revere:

    Thanks for the link. The reasoning and facts presented are accurate and important.

    I remember when I was relatively new to the municipal bond business, back around 1980, seeing a research piece from John Nuveen about the problems with states’ pension schemes.

    Since then, most states have shored up their pension systems, but not Illinois.

    And now, like a glacier, slowly but inexorably, the pension system is moving each year to crush the Illinois economy.

    I did some calculations several months ago, and determined that to fully fund the pension deficit would require that the income tax rate on those making $75,000 to $100,000 would need to be increase by 2.5 percentage points, on those making $100,000 to $500,000 by 7.7 percentage points, and on those making more than $500,000 by 10.7 percentage points.

    Those with AGI of $50,000 to $100,000 represent about 20% of taxable income those making $100,000 to $500,000 represent about 40% of taxable income, and those making more than $500,000 represent about 25% of taxable income.

    Keep in mind this was a STATIC analysis, that is, it assumed the pension liability would be capped, and it assumed people wouldn’t move if tax rates are increased.

    We all know the pension system isn’t going to be capped and that if tax rates increase rich people will move, causing a spiraling need for ever higher tax rates.

    My calculation indicated that Illinois needed to begin allocating over $19 billion per year in order to fully fund the pensions over thirty years.

    The FY2021 budget contribution for pensions is only $8.6 billion.

    The FY2021 budget also shorts retiree health insurance by $2 billion.

    The FY2021 General Fund budget for Illinois is $42.9 billion while revenues are only $36.8 billion.

    In short, properly funding pensions and retiree health benefits would eat up over half the budget.

    In conclusion, and to use a technical finance term, Illinois is espically and irretrievably screwed.

    It’s on its way to becoming Mississippi.

    The pensions will be paid.


    States can’t go bankrupt, and I don’t mean simply because the law doesn’t permit it, I mean because bankruptcy is for entities that can’t raise revenue sufficient to meet their legally-incurred obligations.

    The government of Illinois will be forced to drastically raise income tax rates, in which case the economy of Illinois will be devastated, or critical services will be cut to the bone.

    And the federal government is NOT going to bail Illinois out because every other state would howl at the unfairness.

    Illinois can only kick this can down the road a few more years before taxpayers figure out how much of their tax dollars are going to fund pensions much more generous than their own.

    But it will be too late.

    P.S. The federal government passed a law about forty years ago making it illegal for corporations to grant pension benefits without properly funding them. The law does not apply to governments. If it did, what Illinois has done literally for generations, would be illegal.

  4. Dude, this article had no content.

    It could have been summarized in one sentence: Oberweis has two new Internet commercials; here are the links.

    Which, BTW, is exactly what Cal did in the article immediately following yours.

    Learn from the master – you might becomr a better writer!

    And, yes, my teacher friend was available specifically because it’s a Saturday.

    You see, teachers don’t work on Saturdays. (And she’s a friend, so she did me a favor.)

    Nice innuendo, though.

    That’s the good Christian in you shining through!

    But I do love your response as a “citizen journalist” that grammar and spelling don’t matter.

  5. Dave Brooks, you are Vijuk, the Primary Pawn of Jack Franks.

    Your words are meaningless tripe.

  6. Intriguing that 2 left radicals are concerned with grammar & substance.

    Typical Liberal clown show 🤡

    I give D. Brooks an F, incomplete.

  7. Dave and his teacher friend remind all of us of the classroom snitch.

  8. At how many committee meetings have your observed her in action?

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