"To Be Clear, the Future of the Northwest Herald Is Bright"

As I mentioned Friday, it doesn’t take a media analyst to figure out newspapers are having problems.

Sunday, the Northwest Herald’s Chris Krug shared some of what is happening at his paper, one of the few in the Chicago area not for sale, he says.

But, he writes,

“To be clear, the future of the Northwest Herald is bright…”

dspite (my word)

  • “(Our) challenging market,”
  • ”Fuel costs (absurd),”
  • “expense of materials, such as newsprint and ink, has risen to unprecedented levels,”
  • “the economy is awful,”
  • “(We’ve) had to cope with new challengers in some categories of classified advertising”(Craig’s List?), and
  • “Layoffs and cutbacks… we have had to make them.”

The decision still has not been made to go paperless.


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