Message of the Day – A Rat

It embarked on a campaign to convince people that politicians are rats.

I guess it would be difficult for politicians to sink lower in public perception, but the Sunday Chicago Tribune signaled its intention to blacken their image.

A rat is the Tribune’s new symbol for the political subspecies of human being (click to enlarge).

SO,


CAN I


COUNT ON


YOUR VOTE


FEBRUARY 2?

says the rat hanging from a mouse trap by its tail to the Illinois voter with other hand in balled fist.

The Tribune promises four similarly-themed editorials before it begins its endorsements.

Somehow I doubt the campaign will be enough to counteract the negative, I-don’t-want-to-be-involved-in-this-election reaction to negative television ads.


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