It embarked on a campaign to convince people that politicians are rats.
I guess it would be difficult for politicians to sink lower in public perception, but the Sunday Chicago Tribune signaled its intention to blacken their image.
A rat is the Tribune’s new symbol for the political subspecies of human being (click to enlarge).
“SO,
CAN I
COUNT ON
YOUR VOTE
FEBRUARY 2?”
says the rat hanging from a mouse trap by its tail to the Illinois voter with other hand in balled fist.
The Tribune promises four similarly-themed editorials before it begins its endorsements.
Somehow I doubt the campaign will be enough to counteract the negative, I-don’t-want-to-be-involved-in-this-election reaction to negative television ads.