It embarked on a campaign to convince people that politicians are rats.
A rat is the Tribune’s new symbol for the political subspecies of human being (click to enlarge).
says the rat hanging from a mouse trap by its tail to the Illinois voter with other hand in balled fist.
The Tribune promises four similarly-themed editorials before it begins its endorsements.
Somehow I doubt the campaign will be enough to counteract the negative, I-don’t-want-to-be-involved-in-this-election reaction to negative television ads.