Coke Bait and Switch

The price was right when I bought five 24-can boxes of Diet Coke during the holidays at Jewel.

Five boxes for $10. The price it used to be.

The next time I went, it was five boxes for $11.

The old 24-can box and the new 20-can box of Diet Coke.

But I looked closer.

The boxes had gone metric.

Instead of having 24 cans, each box had only 20 cans.

Downsizing had hit the soft drink industry.


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