When I pulled my Chicago Tribune out of the plastic bag and put it on the kitchen counter, you see what I saw:

Above the fold, the Tribune ad says, “Are you better off.” Below the fold, the message continues, “than you were 4 million years ago? – The Croods”

From my point of view, this is where ads are placed to interfere with my reading the front page. Usually I just rip them off.

This time my political antennae went up as I read the first part of President Ronald Reagan’s famous TV debate question:

“Are you better off now

Why would that be on the front page of the Tribune the day for President Barack Obama’s second Inauguration Ceremony?

As I turned the paper over, I read the rest of the question:

than you were 4 million years ago?”

Down at the bottom in much, much smaller type was “The Croods.”

Turns out it has nothing to do with Obama, but is promoting a movie called “The Croods” coming out on March 22nd.

The inside of the wrap around ad for the upcoming Dreamworks’ movie, “The Croods.”