USSPI, a privately held ad agency out of Schaumburg that specializes in national newspaper media buying and placement, has released February circulation figures for the Northwest Herald and other newspapers in the Chicago metropolitan area.
Two numbers are release for the number of Monday through Saturday papers:
- 25,453
- 27,100
The first represents something the firm calls ” ROP.” My understanding is that is the number in which ads could be placed. The second represents the number of papers into which “inserts” could be placed. (I have no idea why the two would be different.)
The figures for Sunday were
- 31,230
- 30,300
Here’s the image of the circulation figures:
The February, 2012, circulation figures for the Northwest Herald.
Previous indications of circulation appear below. First for 2013:
The 2012 figures were
September 30, 2012, circulation figures for the Northwest Herald.
Here they are for 2011:
Earlier circulation figures for 2009 follow:
September 30, 2009, circulation figures for the Northwest Herald, according to the Audit Bureau of Circulation.
In 2009, Wikipedia stated the NWH had “circulation of nearly 40,000.”
Wikipedia says that when all the other Shaw newspapers would folded into the Northwest Herald in 1989 that there was weekday circulation of 29,688 and 29,337 for its newly-instituted Sunday edition.
The current entry says the NWH has about 33,000 papers,
- 32,934 daily
- 34,961 Sunday
It remained about the same in 1993:
1993 circulation figures.
Population was 176,311 in 1989.
The most recent estimate (2013) was 307,409.
I would think their numbers would be three and four.
I had no idea there were that many people locally that had bird cages!
Totally agree with you Cindy.
I honestly don’t recall the last MAJOR and IN-DEPTH story the paper RESEARCHED and REPORTED.
They could look at the MCC expansion plan.
They haven’t.
They could report about the Lakewood TIF Sportsplex.
They haven’t.
Instead they run a few paragraphs and call it good.
How did they win 20 some awards this year?
Brent,
More than likely, Plagiarism!
If you took the ads out, there would be MAYBE two pages of news.
It’s not a paper that represents the people.
They definitely worked on that railroad of our favorite States Attorney, no doubt.
NWHerald is not a newspaper, it is daily infomercial.
I remember a few years ago some people I know went to NWH and told them that the CEO of Centegra was paying a couple two-three hundred thousand dollars per year to his 29 year old daughter to “run” McHenry’s hospital.
NWH told them “no story there”
Maybe the CEO’s daughter is the best hospital administrator in the universe, but there was quite a story there that could have been investigated, developed, printed.
Not a word in NWH.
They are part of the local mafia.
The most AMAZING thing to me is this: Conservative Media grows while Liberal media is failing.
DESPITE this fact, the “mainstream” newspapers don’t move to the center.
Why?
Because their ownership and editors live in the world of academic liberalism.
Failure awaits their fate. The greatest buggy whip manufacturers in the late 19th century died out the same way.
Chicago Trib, Suntimes, NWH, Daily Herald – your day are numbered.
Good Luck !
Mr. Kevin Craver…..I know you’re reading.
Your job is on the line, but you’re a limosine liberal….and you can’t stop making the buggy whip.
Good luck, my friend.
The awards they won were all “Best of the Fox”!
Is part of the circulation dropping due to the fact that literate people are moving out of McHenry County?
It has to be part of the reason, along with the numerous other media channels to gather “news.”
Note: ROP – Run of Press (this if for advertising that is printed by the paper on the pages next to articles.) The printing deadlines for a ROP ad are relatively close to the ad drop – often advertisers with use a ROP for a last minute promotion. It can be one of the most expensive and least efficient from an advertising per square inch, but it does have its place.
Insertions – think of the Sunday paper with all the ads – Target, Sears, Home Depot, etc. – these are printed independently and shipped to the paper to be inserted in the drop. The paper gets an insertion fee. From a advertising per inch perspective it’s more efficient and has a good reach.
Regardless, this media is a dying channel and advertisers are investing less and less into newspaper advertising because circulation is down. They’re all chasing social media and internet channels.
Shaw Media, the owner of the Northwest Herald, is purchasing Kendall County based Record Newspapers which consists of:
– Kendall County Record, Yorkville
– Ledger-Sentinel, Oswego
– Plano Record
– Sandwich Record.
I am not a regular reader of the Northwest Herald, but have read some informative articles by Kevin Craver.
The internet changed the newspaper business model, the public sector unions have grown in numbers & revenue and thus influence, and most newspaper writers major in journalism not the topic they cover (business, sports, political science, etc.), all that effects output.
Newspapers do help hold government in check though, we need them.
A big problem is every year government grows more complex.
Thus the need for a taxpayer watchdog for each governmental unit.
The unions public sector unions and government feed newspapers information all the time, so should taxpayers.
To the extent taxpayers don’t participate in that process, their side of the story has less influence.