The Target Boycott

Here’s an email from the American Family Association, an organization with a huge email list:

Target CEO Admits Policy Announcement Was Huge Mistake

A very damaging article just out from the Wall Street Journal clearly shows that Target CEO Brian Cornell regrets his company’s policy announcement welcoming men to use women’s restrooms and dressing rooms.

According to the article, Mr. Cornell expressed frustration about how the bathroom policy was publicized without his permission or knowledge, and told colleagues he wouldn’t have approved the decision to flaunt it with a public statement that is still on Target’s website today.

“Target didn’t adequately assess the risk, and the ensuing backlash [AFA boycott] was self-inflicted,” he told staff.

You can read the entire WSJ article here

but be aware that it requires a subscription. Copyright laws prohibit AFA from providing the entire article to you.

The WSJ article explained that Target headquarters sent an internal memo to store managers reiterating its official stance on men using women’s facilities. On April 15, 2016, a group Target calls its “risk committee” emailed executives informing them of a plan to post that message publicly. Mr. Cornell wasn’t among the recipients of that email.

At least two of Mr. Cornell’s lieutenants approved the post, including Target’s chief risk officer, Jackie Rice, and its chief external-engagement officer, Laysha Ward.

AFA agrees with Mary McCandless, a shopper in Winston-Salem, N.C. who told the WSJ, “Target picked a side and pretty much said to the rest of us that we don’t matter.” The 56-year-old financial analyst said she quit using her Target credit card and shifted most shopping online. “At least I don’t have to worry about using the bathroom on”

Inside the company, executives predicted the backlash would die down. It didn’t, and foot traffic inside stores declined significantly in the months following AFA’s boycott announcement.

Since the boycott started, Target’s stock has lost 35% of its value, and shuttered plans for major expansion projects.

Together we are making an unprecedented financial impact on a corporation whose policy is to allow men to use women’s restrooms and dressing rooms. Target’s decision is unacceptable for families, and their dangerous and misguided policy continues to put women and children in harm’s way.

It is urgent the Target boycott reach 1.5 million signers by the end of April. At that point, I will personally return to Minneapolis with an additional 500,000 names. I will then discuss how Target can invite 1.5 million AFA supporters back to their stores by having a common sense bathroom and dressing room policy that links use of these rooms to a person’s biological sex.

Help us reach the 1.5 million signature mark.

If you haven’t signed the boycott pledge, please sign it today!


The Target Boycott — 22 Comments

  1. Your article should use the term Transgender women not men, you are not using the quote correct from the news paper.

    Target never said it is OK for men to use the women restroom they said it is ok for Transgender people to use the restroom that corresponds with who they are.

    No it is not the same thing.

  2. OK, who owns the same stock as the Walton’s?
    Ya know it could be what Sears needs to stay alive.

  3. You are welcome to communicate with the American Family Association.

  4. Actually, Cal as “the publisher” it’s more of your responsibility to either question or comment on inaccuracies from another report.

  5. This whole Target business strikes me as being a bit queer.

    But this whole gender thing does put me in mind of an interesting bit of history.


    St Louis Approach control …
    St. Louis Approach to United:

    “United 123 best forward speed to the outer marker, you’re number one.”
    United 123 (male voice):
    “Roger, balls to the wall.”

    St. Louis Approach to American:
    “American 4321, you’re number two behind a United 737, follow him, cleared visual, best forward speed.”

    American 4321 (Female voice):
    “Well I can’t do balls to the wall, but I can do wide open.”

    -Radio silence-

    Unidentified Pilot (male voice): “Is American hiring?”

  6. Target is a Hell hole.

    Who decorates the interior of their store in such a manner that it could cause epileptic seisures just by walking through the place?

    Only miscreants shop there.

  7. A few typos.

    “Most relevant for the conversations currently underway, we welcome transgender team members and guests to use the restroom and fitting room facility that corresponds with their gender identity.”

  8. The future will be interesting.

    What will be the legal definition of trans.

    How will each employer interpret it.

    What will be the boundaries, if any, to define a person as trans for the purposes of using a dressing room of the opposite biological sex.

    What is to prevent someone to walk in whatever dressing room they want.

    Someone coud walk in the dressing room of the opposite biological sex, and if questioned, state they are questioning their identity.

    Not saying that has or will happen.

    Saying it is in the realm of possibility.

  9. Smitty you’re wrong. Any MAN feeling like a woman or male identifying that day as a female, could use the ladies’ room, period! It was SICK!

    I’ve been boycotting Target for endangering my daughter and my elderly mother ever since I heard about this and I’m not going to stop just because they’ve had a financial epiphany!

  10. You should worry about a lesbian in the rest room before a transgender person.

    Some transgender people have had sex changes, more are on hormone replacements and could not have sex if they wanted to.

    they go there to pee not do anything else.

    More politicians have been arrested in bathrooms than transgender people but you don’t have any problems with that.

    No cases of any transgenders in America being arrested for using the restrooms.

    No store is endangering any one by letting a transgender person use the rest room.

  11. All of them are perverts. (Your standard LBGT whatevers) And all perverts endanger us all. Period.

  12. Cindy I feel sorry for you being un educated on this subject.

    LGBT have not endangered any one, actually it is the opposite LGBT are the one being attacked and killed.

    If you have ever met any one that is LGBT you would find they are kind loving people.

    Many actors that are Gay played great roles in the movies and TV.

    you probably work shop and live near some one that is LGBT and you don’t even know it.

    You will never hear anyone from LGBT spread hate or bigotry.

  13. You are an idiot, Smitty. What are you talking about!! It is ALL against God’s law. It is very dangerous. Souls will go to Hell for eternity. You have been lied to and you fell for Satan’s baloney. I feel VERY sorry for you.

  14. Sad you have to get so upset and use name calling.

    Just trying to have a conversation.

    So being Transgender is against God’s law?

    Is breast implants hair implants and hair removal, make up, clothing against God’s law?

    I have read the Bible(King James)and no where in there does it mention any thing about transgender.
    Judge not, that ye be not judged.

    1: Do not judge others, so that God will not judge you.

    For God will judge you in the same way you judge others, and he will apply to you the same rules you apply to others.

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