Trying to change the image of McHenry County College from the gang that can’t shoot straight (think baseball stadium fiasco and tallest Illinois broadcast tower), the Board of Trustees will discuss re-branding at its Thursday night meeting.

Below is the front page of the new effort:

Watch the video in the lower left hand side of the page.

Where does the re-branding effort go next? Here ‘s what the college says,

Finally, as a result of our research and brand-pledge testing, the statement that best captures and articulates MCC’s distinctive strengths is:

MCC makes a valuable difference in our community by inspiring, engaging and transforming learners through quality, meaningful, educational opportunities.

…so our students are prepared to succeed – whether they’re career bound or transferring to a four-year school.

This MCC Brand Pledge will live at the core of our planning efforts, and MCC’s three attributes will be woven into our communications from here forward.

So…. What’s next? In the coming months, we will begin the second phase of this project-updating MCC’s visual identity to reflect our brand pledge.

But in the meantime, we will enlist each of YOU to help share the successes about how MCC makes a valuable difference.

We all have a role to play in telling MCC’s story. Join us!