Northwest Herald Hits My Driveway

Not until taking leaves to the street did I discover this copy of the Northwest Herald in our driveway.

Tonight while finishing leaf raking for the fall, I noticed something in a plastic sleeve at the end of our driveway.

Unwrapping it, I found that it was a solicitation from the Northwest Herald, along with a copy of the paper.

Above the fold were articles about ex-Governor Rod Blajojevich’s 14-year sentence and the rejection of both Centegra’s and Mercy’s applications for new hospitals.

Somehow, the summitry of the two stories appealed to me.

After all, it was Stuart Levine’s insistence on his favorite construction firm to build Mercy’s Crystal Lake hospital that started the unraveling of the Blagojevich corruption.

The Northwest Herald's subscription apeal.

But, back to the NWH’s offer.

Just $1 a week.

75% off the “regular home delivery price!”

“Hurry…Offer expires 12/31/11.”


I have had multiple calls this year offering the same deal.

The pitch must have worked, because, unlike all sorts of other newspapers, the NW Herald’s circulation has been holding constant on weekdays and is up a bit on Sunday.

Somehow the NW Herald does not seem willing to match its penny for six months subscription offered at a Crystal Lake Business Expo several years ago.

That was too good a deal to pass up.

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