The following letter to the Northwest Herald is published with the permission of its author Linda Iverson of Huntley:
Compare the media bias of two headlines from the August 13 Northwest Herald:
One states “McHenry County Board Chairman Candidate Wants to Nix Valley Hi levy” another headline claims “Jack Franks, Lake County Board Chairman Pledge to Use Government Consolidation Power.”
Editors decided to use the negative word “nix” in the first story, and readers also have to read down to the second paragraph to finally learn it’s Michael Walkup proposing the elimination of the tax levy.
Walkup’s proposal is bold and would make real and lasting difference to property tax bills, while the effect of Franks’ consolidation legislation is not proven with hard numbers.
A candidate’s success depends to an extent on name recognition, and Walkup deserves equal treatment.
The Northwest Herald has been cheerleader for Jack Franks for years, and this example of subtle bias shows that the Northwest Herald will not change their bias any time soon.