Today, McHenry County Blog continues its series based on the initial rankings published October 18, ranking the candidates in the 14th district Republican primary.
The rankings, based on the objective evidence of 3rd quarter fundraising and observations are as follows:
On Wednesday, October 30, the National Republican Congressional Committee (NRCC) announced the latest additions to the On the Radar list of the Young Guns program. With the addition of Catalina Lauf and Sue Rezin, all four of the top-tier candidates are recongized by NRCC as On the Radar for the 2020 Elections.
Today, we begin a 2-part series to focus on Catalina Lauf, who ranked #4 of the top-tier candidates, and is now On the Radar.
Lauf’s strengths can be outlined into 3 parts:
- Social Media
- Underwood/Democrats/Left Concerned About Lauf
Up until mid October, I never heard of Simon Sinek, until I saw a video of him teaching about inspiring people last month attending a seminar in St. Charles.
The following week, I wrote an article here on McHenry County Blog where the Simon Sinek video was shared in relation with Catalina Lauf to explain why she resonates with people.
You can view the video embedded in one of the most read articles here.
As anyone who has worked with politics knows, successful winning campaigns start with a message. The message precludes money, endorsements and volunteers. If the message resonates, the volunteers, money, endorsements and eventually votes will come.
Lauf’s message is very simple:
“…an unapologetic love for our country.”
Sometimes it’s embedded, like it said on her campaign’s website about what her parents taught her growing up:
“strong morals, personal responsibility and an unapologetic love for the United States of America and all it represents.”
Or how she said it when addressing the crowd at the DuKane A.B.A.T.E. event on October 13 in Maple Park:
“I grew up in Woodstock, IL, up in McHenry County. I was taught the values of hard work, liberty, and to have an unapologetic love for this country!”
It is a definitive, heart-felt “why” message that has resonated to the point Lauf raised nearly $105,000 in 38 days, and in just 2 months since her campaign’s launch, her message landed her on the NRCC Young Guns list and the Elevate PAC’s Women to Watch list.
As the Simon Sinek video says, people want to believe in what you believe, and Lauf has captured a message that touches hearts, and that is why she has quickly built a volunteer following not only locally, but across the country, which leads to her next strength:
This strength’s explanation best begins with a comparison of Lauf to the other NRCC On the Radar candidates in the primary field.
The “follows” metrics were collected on Wednesday afternoon on October 30. In addition to the top-tier candidates in this race, the woman everyone in the primary field wants to face is included.
And keep in mind, Republican primary voters will be determining which candidate is the best one to face Underwood in November of 2020:
Based on the numbers above, which of the top-tier candidates is better positioned to challenge Underwood?
Lauf’s Twitter following was around 1,000 when she kicked off her campaign back on August 22. How did it grow over 24 fold in 2 months? Go to Message section above, and you see a result, along with the money earned between August 22 and September 30.
How many of those followers on social media are 14th district residents is irrelevant. If they live in the United States, they can still donate money to her campaign, and can do online networking to introduce her to friends who may follow and contribute to her campaign.
To be fair, Oberweis, Gradel and Rezin have not been pushing their social media, and Oberweis has not ever included his Twitter ID on his campaign website.
And admittedly, Lauf did not even post to her Facebook account for a month and a half after September 11 and may suggest why her Facebook follows lag behind Twitter and Instagram. But her campaign is posting again there now.
Why is social media important? When a campaign needs to let their supporters know something important, in a few keystrokes, the message goes out instantly. Beats knocking on a couple of thousands of doors or making a couple of thousand phone calls.
Lauf’s campaign is not ignoring retail, door-to-door campaigning, just communicating with supporters on a regular basis and will do so throughout her campaign.
It’s the way campaigns are won, or lost, going into the 2nd decade of the 21st century. On the social media follows front, Lauf is beating her Republican opponents hands down.
Only Candidate Concerning Underwood, Democrats and Leftists
At this point in the campaign, this strength in her Republican primary campaign is unique only to Lauf, and can be traced to the previous 2 strengths.
Some parody/faux social media sites popped up being run by members of Indivisible and other local leftist organizations. These sites started emerging within a week after Lauf launched her campaign.
One such site on Twitter had a very familiar name following it — Ronnie Cho, the New York City-based campaign manager of Lauren Underwood herself.
To my knowledge, he still follows the site.
None of the other Republican candidates can claim this kind of attention, which shows, at this point, Lauf is the only Republican the Democrats/Left do not want to face.
Tomorrow, Part 2: Lauf’s Opportunties